Hair Care - Pureplant Hair Care - use daily for healthy, beautiful hair - no matter what your hair type. Sun, stress, styling, chemicals - you can't undo what you've put your hair through. But you can restore its shine, health and luster. Shampoos, conditioners, and styling products repair and nourish with cumulative effects for shine and resilience.

Skin Care - Aging is more than lines and wrinkles. Keep skin looking young, .i.e.., healthy smooth and resilient, with the scientific basics. Vitamin-enriched formulas and beta- and alpha-hydroxy acids such as salicylic acid. The focus will be on more efficient delivery system, less irritating, and anti-aging benefits for the face. Our products advanced technology releases active ingredients from flowers and plants to complement skin's own protective and rejuvenating functions. Aveda skin care products are packed with antioxidant vitamins, essential fatty acids, soothers, smoothers and other skin-loving ingredients.

Makeup - Now hear this:"natural" makeup does not equal granola. Or boring. Or Beige. Unless you want it to, that is. Look at nature itself. The imagination can't create a color not found somewhere - be it the tropics, autumn leaves or the tiny fish on the Nature Channel. But your imagination - and the right Aveda makeup - can create just about any look under the sun. We give you the tools to make any face. Better. Because what you put on your face also goes into your body. That's why Aveda's rich colors and real aromas are created from flowers and plants - renewable resources. With naturally protective, soothing benefits to skin. Plus plant-derived vitamins and minerals. Minus synthetic aromas, wasteful packaging and petroleum-based mineral oils.

Pure-Fume & Lifestyle - Pure-Fume versus perfume. We've said it before and will again: Aveda Pure-Fume aromas use pure plant and flower ingredients, to release the purest fumes-active plant benefits to soothe, exhilarate, balance and nurture. And their cultivation feeds the soil and air, not the synthetic chemical industry. Despite the myriad of synthetic molecules and petrochemical ingredients in perfumes - and the byproducts and pollution that can result from their production - simple chemistry can't replicate the complex componentry of aromas made by nature. So the next time a marketer says you're buying "rose" or "lavender" check the label - and see if it sounds as sweet.

Personal Blends - YOU. Bottled. Aveda's Personal Blends. Your clothes. Your hair. Your expressions. Even the car you drive. You change them all to communicate mood, outlook , personality. Why stop there? Aveda Personal Blends products let you customize and aroma. It's a personal stamp, just like personal stationery or your signature. Create your own cadre of aromas to reflect a mood, attitude or desired effect. Make one for sunny days, stressful meeting or Mondays. Mix 'em up for friends, newlyweds, your grandparents. The idea? Shake things up with customized, therapeutic aromas that reflect some facet of yourself. Then apply them to a full line of hair care, body care and colour enhancement.